http://nmgolfscience.tripod.com/img/collisions.gif
That's the pertinent equation shown at that link above. (you'll have to copy/paste it into your browser it seems)
Ma - is the "effective" mass striking the ball (Mb)
e - is the coefficient of restitution
Vo - is clubhead speed before impact
Va - is clubhead speed after impact
Vb - is ball speed after impact
If you drop a ball onto a massive hard surface it will (partially) rebound. The ratio of the height it rebounds to to the height it is dropped from is "e" or COR. COR (coefficient of restitution) accounts for energy lost during deformation.
Normally the club head might weigh .2 kg and the ball 0.046 kg. The governing equation tells us that:
Vb = 0.813 * Vo ( 1 + e )
If you are using a modern high-tech driver then
e = 0.83 and Vb = 1.48 Vo
The question is is there anything a golfer can do to increase the "effective mass" - Ma ? Is there anything a golfer can do to make the .2kg club head look more massive?
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Think of a diving board. The diver "jumps" on the "spring board" and it deflects. The diving board is a cantilevered beam which is a kind of spring. The golf club is also like a cantilevered beam. But because of the centripetal loading (which is not insignificant) the golf club is an "axial loaded" cantilevered beam. A beam with axial load is significantly more stiff than an ordinary cantilevered beam. Nevertheless it is still a (relatively flexible) spring.
http://nmgolfscience.tripod.com/img/ballspringch.gif
That link shows a diagram of the situation. If the spring supporting the 0.2 kg club head mass (labeled "beam" in the diagram) were infinitely stiff... then the collisions would be identical to the case where a ball bounces off a hard floor. In that case the governing equation tells us :
Vb = (1 + e ) Vo or Vb = 1.83 Vo
But club shafts being swung by fleshy palms are not infinitely stiff. The and the stiffness of a shaft (spring constant) is set by design parameters at the time of manufacture not what the golfer is or is not doing before, during or after impact.
In Conclusion
The golfer can do nothing to resist CH deceleration. Its set by the ratio of the masses (both club head and ball) and to a much much lesser extent the spring stiffness of the shaft (an axial loaded cantilevered beam).
For all practical purposes Cochran and Stobbs got that one correct.